Blog

Become a more creative marketer and learn the ins and outs of creative optimisation on the Replika (previously ASO Giraffe) blog.

Editor's note: This is a collection of articles previously published on the ASO Giraffe Blog. Future blog posts will be published on Phiture's ASO Stack blog.

Introducing... Switcher by ASO Giraffe, the Best App Store Country Switcher

January 24, 2022

Introducing the best Native App Store Country Switcher by ASO Giraffe

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Case Study - The Fabulous

December 4, 2021

The Fabulous use ASO Giraffe to help define new creative strategies.

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Changes to iOS 14 Product Pages

October 20, 2021

A look at the new iOS 14 App Info Bar, its behaviour, and the way we approached implementing it on ASO Giraffe.

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Under the hood of ASO Giraffe's experiment feature

October 20, 2021

An introduction to ASO Giraffe's new experiment feature, a look into the statistics powering the feature and an explanation of how it works.

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New in ASO Giraffe - Experiment Analytics and Google Play Support

October 4, 2020

A look into the latest developments on ASO Giraffe

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ASO Giraffe releases its experiment feature

June 7, 2020

ASO Giraffe releases our new experiments feature.

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Page analytics, variant creation and notch support — New in ASO Giraffe!

November 2, 2019

New features in ASO Giraffe, page analytics, variant creation and notch support!

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A framework for understanding risks when developing new games

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