Blog

Become a more creative marketer and learn the ins and outs of creative optimisation on the Replika (previously ASO Giraffe) blog.

Editor's note: This is a collection of articles previously published on the ASO Giraffe Blog. Future blog posts will be published on Phiture's ASO Stack blog.

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How to add Custom Product Pages to Search Ads Tests

January 27, 2022

Adding Custom Product Pages to your Search Ads Tests

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Introducing... Switcher by ASO Giraffe, the Best App Store Country Switcher

January 24, 2022

Introducing the best Native App Store Country Switcher by ASO Giraffe

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Adding an icon to your App Bundle - Product Page Optimization

December 14, 2021

A short guide on how to add an alternate icon to your app bundle for Product Page Tests

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How to set up a Product Page Test - Product Page Optimization, Apple

December 14, 2021

A guide on setting up a Product Page Test using Apple's new Product Page Optimization feature

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Hands on with Apple's new Product Page Optimization

December 13, 2021

Getting hands on with Apple's Product Page Optimization

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5 things you always wanted to know about Google Play reviews

December 8, 2021

Analysing review interactions on Google Play Product Pages

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Hands on with Apple's new Custom Product Pages

December 8, 2021

Getting hands on with Apple's Custom Product Pages

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Update: New Subscription

December 7, 2021

A look into ASO Giraffe's new subscription model.

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Creative Testing - The Process. Part 1 - The Hypothesis

December 4, 2021

We take you through the first stage of our creative optimisation guide, starting with the hypothesis.

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Creative Testing - The Process. Part 2 - Asset Creation

December 4, 2021

The second part in our Creative Optimisation series featuring Tim Jones, who walks us through how to share your vision with designers, and how to create and optimise your app stores in multiple languages at scale.

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Case Study - The Fabulous

December 4, 2021

The Fabulous use ASO Giraffe to help define new creative strategies.

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Changes to iOS 14 Product Pages

October 20, 2021

A look at the new iOS 14 App Info Bar, its behaviour, and the way we approached implementing it on ASO Giraffe.

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What's new in ASO Giraffe? May 2021

October 20, 2021

What's new on ASO Giraffe in May 2021!

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Under the hood of ASO Giraffe's experiment feature

October 20, 2021

An introduction to ASO Giraffe's new experiment feature, a look into the statistics powering the feature and an explanation of how it works.

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What's new in ASO Giraffe? June 2021

October 20, 2021

What's new in ASO Giraffe in June 2021!

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Strava's New Subscription

October 20, 2021

A look into Strava's approach to subscriptions, and what they could have done differently in changing to a new subscription model.

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New in ASO Giraffe - Experiment Analytics and Google Play Support

October 4, 2020

A look into the latest developments on ASO Giraffe

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ASO Giraffe releases its experiment feature

June 7, 2020

ASO Giraffe releases our new experiments feature.

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Page analytics, variant creation and notch support — New in ASO Giraffe!

November 2, 2019

New features in ASO Giraffe, page analytics, variant creation and notch support!

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A framework for understanding risks when developing new games

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